Trade show booths are an immensely powerful means of communication. At a trade show, the number of competitors is quite large, and you need to be able to communicate and connect with the customer in order for him to trust your company and your products. There are millions of potential customers at a trade show, and the potential of it can make any salesman drool and feel positively excited.Trade show displays need not be flashy, but they must have the perfect balance as to not leave the customer in a state of awe nor make him feel completely unwanted.Not too colourful, not too informative- but a right mix of both. It must not be one which people see and merely turn their heads away. One of the many things people base their discussion of a company on is its trade show displays. Your company name and logo must be appropriately positioned, and you must make good use of graphics.